The process of making a brand well known and loved by consumers. The Digital brand Activation Kit is an online campaign or experience for 2017 that enables your brand to hit the ground running and engage directly with consumers to build that loyal brand community you need. It ignites the fire that will light the way for people to find your product.

 

This product is about coming to your audience and letting them know in a memorable way, who you are and why they should support you. Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers. It is a matter of reaching the right audience at the right moment in a way that speaks to them.

Digital brand activations are fast, inexpensive and highly measurable.

Our digital strategies that drive the campaigns has been tested, modified, retested and evolved over and over again. They are tried-and-true principles that can be plugged into almost any campaign theme and launched to generate near-instant results.

For companies or brands that need to “move the needle” on a product or service, quickly and reliably, our Digital Brand Activation can be enabled in five simple steps:

The Process

  • Create a memorable brand
  • Identify your target audience (via search and social media activity)
  • Plug-in the Digital Brand Activation strategy
  • Develop the campaign theme + creative
  • Launch the campaign

Digital brand activations are fast, inexpensive and highly measurable.

  • Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
  • Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
  • Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allow you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product–and customers will pay that higher price.